Why & How Should Couples Run a Business So They Love It & Each Other Even More

1.   Isn’t this the person you swore you’d love forever?

• What’s love got to do with business? – Everything, because once you get past the fear of it, and all the bull you keep trying to put in the way of it, nothing could be better than spending more time with the one you love. It’s absurd how little quality time many couples have together and no wonder they fall out of love so often.
• You get a 24/7 HR Department – Face it, underneath whatever’s going on in your relationship at one time this person loved you as no other ever had. To this day, when things are good, no one can as effectively soothe your pain, comfort your hurt feelings and show up with just the right words or sweet touch when you need them.
• The boardroom the bedroom and the meeting room all in one – Strategy is twice as well thought out, tactics are twice as well executed, mistakes twice as likely to be seen, focus twice as likely to be maintained and some of the meetings can wind up being well worth attending.
• Having your cake and making money with it too – Did you get tired of playing with your best friends as a child? Did you fight with them but show up the next day ready to play? Is there any better feeling than having a really close friend? Wouldn’t you like to get beyond all the sex and money and power issues in your marriage by facing them head on, working them out and winding up living as soul mates? The way around is through and working together will certainly give you a chance to go through your issues.

2.   Ready to become a grownup? Is there any better way to get all your stuff dealt with?

• I’ve met the enemy and it’s us – Admit it, dealing with your spouse is the most frustrating, enraging, humiliatingly perfect way to be forced to grow up and learn to deal with your childish ways. A reasonable theory of marriage is that you picked this particular person to perfectly trigger your deepest wounds, and if you’re wise and brave give you a chance to heal them and become really, really happy and free.
• Taking on what’s possible – By being in business together the shared goal might keep you taking responsibility for yourself rather than the impossibility of trying to change them.
• A performance review by a boss who actually knows what they’re talking about – No one sees your “stuff” more clearly and is more willing or better able to call you on it. You receive the opportunity to make important life changes you’d likely never take on otherwise. Perhaps someday you’ll even get a promotion…
• You can run but you can’t hide – If you’ve got problems, relationship or otherwise, you’ll have fewer places to hide your “stuff” (they call it stuff because that’s what we, especially men, try to do with it). With your spouse always around it’s harder to find yourself unconsciously hiding in alcohol and drugs, being a workaholic, gossiping about them to co-workers, dawdling, dithering, distracting, delaying, and minimizing all become impossible to ignore or pretend away.
• Here’s the Christmas bonus times one hundred – You’ll have to face the problems between you and deal with them, and then consciously, and here’s the biggest plus of all, choose to live with and unconditionally love your spouse just as they are.

3.  Company sustainability policy or why should you have all the fun?

• Set a good example – Other couples will have the courage to do what their hearts desire.
• Keep the kids from living at home forever – Your children will see how to love, and learn that work, creativity and family can comfortably exist together. They’ll see how adults love and work through problems rather than running from them. They’ll understand a marriage is a partnership and a business relationship whether there’s a LLC or not.
• Clean up the toxic environmental leaks – All those business associates who institutionally, habitually, callously disparage and pitifully, blatantly, disrespectfully cheat on their significant other will be forced to face another possibility, and themselves.

4.   One plus one equals four, not two, or even three.

• Want all the wild pick-up fantasies you’ve ever imagined? – Every meeting and trip becomes a romantic getaway. It can shift “living to work” into authentically living your life, lift the mundane into the magical and put the power of your partnership on the pedestal it deserves. Foolish temptations are eliminated and you’re much less likely to wake up wondering “What the hell was I thinking last night?”
• Want to work with someone who understands? – In the ways described above your business partnership can multiply your effectiveness, positively effect your life’s journey and support a real enjoyment of living.